Magister en Marketing
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Menú
NOSOTROS
ADMISIÓN
NOTICIAS
DOCUMENTOS
RED ALUMNO
ACADEMICOS
PALABRAS DEL DIRECTOR
ACADEMICOS
CONVENIOS INTERNACIONALES
CONTACTO
INTRANET
SMARTPERCEPTION
BOLETÍN DE TRABAJOS DE GRADUACIÓN
PRODUCCIÓN CIENTIFÍCA
BIBLIOGRAFÍA CÁTEDRAS
Magíster en Marketing
Bibliografía
Sobre el Programa
Documentos
1.- Resolución Crea Programa de Magíster
2.- Reglamento CNA Magíster Profesional
3.- Reglamento USACH Magíster Profesional
4.- Normativa Interna Magíster en Marketing
5.- Plan de Estudios Magíster en Marketing
6.- Profesores del Núcleo y Colaboradores
7.- Resolución Modifica Plan de Estudios
7.1.- Complementa Resolución
7.2.- Modifica Resolución
8.- Complementa Resolución
9.- Modifica Resolución
Bibliografía cátedra
Cátedra
CONDUCTA DEL CONSUMIDOR
Comportamiento del Consumidor
Qué es el efecto Ikea y cuáles es su sorprendente impacto en cómo compramos
From purchase to return How personalized E-commerce recommendations
The impact of generative AI shopping assistants on E-commerce consumer
La Psicología económica
Advancing retail and service strategies AI-driven consumer behavior
Exploring the impact of generative art in virtual stores
DESING THINKINS
Design thinking as an effective method
Applying design thinking for business model
Design thinking for innovation
Design thinking in action
Design thinking
Open eco-innovations in sustainable product development
GESTIÓN ESTRATEGICA DE MARCA
Antecedents and consequences of trust as a multidimensional construct.
Brand advocacy a scoping review and future
DEI rollbacks Consequences and consideration for brand managers
Integrating artificial intelligence with market research
Masstige Consumption A Motivation-Desire-Outcome Framework with Implications for Luxury Brand Management
INTELIGENCIA ARTIFICIAL Y MARKETING
Anthropomorphism in artificial intelligence
Artificial intelligence and predictive
Artificial intelligence and sustainable development
Artificial Intelligence in E-commerce and Digital
Responsible Artificial Intelligence Attention and Firm Innovation An
INTELIGENCIA CUALITATIVA DE MARKETING
ARE SATISFIED CONSUMERS WILLING TO BE LOYAL
Handbook of Qualitative Research
Experiencing the sense
Qualitative Research Methods
The case for qualitative research
INTELIGENCIA CUANTITATIVA DE MARKETING
Marketing analytics with RStudio
Meta‐analysis and traditional systematic literature reviews What why when where
R for Marketing Research and Analytics
R for Marketing Research
R in Action
R language in data mining techniques and statistics
KPIs MKT
Identifying key performance indicators for marketing
KPI Tracking and Performance Metrics for Brand Growth Optimization
Marketing metrics' usage
Measurement of return on marketing investment
Marketing Metrics
METODOS MULTIVARIANTES DE MKT
Antecedents of business tourist loyalty
Customer loyalty through augmented reality
Green influencers’ source credibility in driving customers’ green behaviors
Online shopping experience drives online
Understanding consumer attitude
MKT ANALYTICS
Big data analytics democratized with clean collaboration and customer
Big-data AI analytics in value
Marketing analytics research for the better good
Deepening big data sustainable value creation
The impact of perceived
The relationship between the quality of big data marketing analytics
MKT DIGITAL
An emerging future for digital marketing
Combining-Digital-Twin-and-Metaverse-for-Immersive-Marketing-Experiences
Precedents of the satisfaction of mobile shoppers. A cross-country analysis
Rethinking consumer behaviour in a green digital marketing landscape
Self-Promotion by Non-Human Service Agents
The Impact of Digital Marketing and Mobile Applications
The role of channel integration quality in shaping consumer behavior in
MKT ESTRATEGICO
Drivers of strategic green marketing orientation
Entrepreneurial marketing and firm performance
Fashion niche market strategies
Functional top management teams and marketing organization exploring strategic decision-making
Generative AI in innovation and marketing processes
MKT Y PUBLICIDAD
How, why, and when disclosure type matters for influencer
Influencer Marketing on Social Media
Optimizing online hotel ADS
Strategic pricing and advertising decisions under competition with long-term
The rosy world of influencer marketing
MKT Y RETAILING
Advancing retail and service strategies
Cross-channel effects of omnichannel retail marketing strategies
Last mile consumer steering in omni-channel
Retailing in times of soaring inflation
The future of digital technologies in marketing
SERVICE MKT
Advancing retail and service strategies
Exploring the impact of generative art in virtual stores
Implications of retailer-owned digital twins services
Metaverseinservicesmarketing
Relationship Marketing Strategies and Customer Retention